1. PROGRAMME RATIONALE
As a developing country, Rwanda needs effective and professional staffs in all administrative structures; hence NSPA commits itself to train professionals in Public Relations and Office Management. Public relations and office management professionals help organizations build and maintain good reputations and communicate effectively with employees, the media, community groups, and others important to their missions. The NSPA public relations and office management major provides a core of courses essential for today’s public relations and office management professional as well as a wide selection of courses to broaden the student’s understanding of business, the media, communications, and the social sciences. They are often responsible for overseeing office operations, such as social media pages and companies’ websites updating, personnel management, office maintenance management and supply ordering. In many offices, office managers also work closely with the accounting staff in regards to budgeting and payroll. Office management training programs are commonly offered at bachelor’s degree level, although certificate programs are also available.
Upon completion of the training program, the trainee can occupy the following positions:
Public relations officer
Documentation and Archives
Administrative liaison officer
Front desk coordinator
2. PROGRAMME LEARNING OUTCOMES
Knowledge and Understanding
Upon successful completion of the prescribed course of study for Bachelor of Public Relations and Office Management, the graduate will have acquired knowledge, skills and abilities to be able to:
1. Read and verify the form and substance of documents submitted to the manager within an organization,
2. Prepare the managers agenda including appointment schedule,
3. Prepare, Manage, Record and Dispatch correspondences by or intended for the manager,
4. Manage an organizational office and handle visitors,
5. Make logistical arrangements for all meetings chaired by organizational manager,
6. Organize travels for the manager,
7. Planning publicity strategies and campaigns,
8. Writing and producing presentations and press releases,
9. Dealing with enquiries from the public, the press, and related organization,
10. Organizing promotional events such as press conferences, open days, exhibitions, tours and visits,
11. Liaising with clients, managerial and journalistic staff about budget, timescales and objectives,
12. Designing, writing and/or producing presentations, press releases, articles, leaflets, ‘in-house’ journals, reports, publicity brochures, information for websites and promotional videos.
3. LEARNING AND TEACHING STRATEGY
Learning and teaching take place in a wide variety of modes, including face to face teaching, take home assignments, individual and group works, practical demonstrations, workshops and tutorials, with input from industry professionals, as well as a variety of guided and self-directed learning. The aim is always to promote student-centered learning and to enhance students’ capacities as independent learners who can develop both professionally and personally.
4. ASSESSMENT PATTERN
5. STUDENT PROFILE, ENTRY CRITERIA
i) Any student who has successfully completed secondary school can be admitted, in compliance with HEC regulations on admission in high education institutions.
ii) Diploma in relevant disciplines in the field of Public Relations and Office Management from an institution recognized by the Institution Senate in liaison with HEC and which may be eligible for credit transfers on application as spelt out by the Institution’s credit transfer policy
6. STRATEGY FOR STUDENT SUPPORT
Students benefit from collective and individual academic support where they can discuss their work on the programme modules and get support with coursework. Particularly, supportive approaches of the teaching team will enable students to work, improve and make the most of their studies. Each student will receive guidance on study skills and personal development. NSPA provides special help with career guidance, counseling and integration into government programs.
7. INDICATIVE LEARNING RESOURCES
NSPA possesses a library containing various materials in relation to public relations and office management. Books and soft resources on CDs are available. Internet connection has been established in library to help students visit e-resources.
Here are some of the available books;
Martin N.J. & Nakayama K.T. (2011) Intercultural Communication in Contexts. 4thed. New York, NY10020. McGraw-Hill. ISBN 978-007-108928-9
Griffin E. (2012) A First Look at Communication Theory. 8thed. New York, NY10020. McGraw-Hill. ISBN 978-007-108642-4
Kotler P., Keller K., Manceau D & Dubois B. (2009) Marketing Management. 13thed. New Jersey: Pearson Education inc/Prentice Hall. ISBN 978-2-7440-7405-9
Ramanathan V. K. (1982) Management Control in Nonprofit Organizations. Canada; John Wiley & Sons, inc. ISBN 0-471-06487-4
Quible K. Z. (1980) Introduction to Administrative Office Management. 2nd ed. Cambridge, Massachusetts; Winthrop Publishers, Inc. ISBN 0-87626-418-6
Boddy D. (2005) Management. An Introdcution. 3rd ed. Pearson Education Limited. ISBN 0-273-69586-X
Tench R. &Yeomans L. (2006) Exploring Public Relations. Pearson Education Limited. ISBN 0-273-68889-8
Graham K. W. Roberts H. K. (1972) Comparative studies in Organisational Behavior. Holt, Rinehart and Winston, inc. ISBN 0-03-084392-8
Belch E>G. & Belch A.M. (2012) Advertising and Promotion. An Integrated Marketing Communications Perspective. New York, NY10020. McGraw-Hill Companies, Inc. ISBN 978-007-131440-4
8. STRATEGIES FOR CONTINUOUS ENHANCEMENT AND FUTURE DEVELOPMENT
There will be a continuous curriculum enhancement. The insight into the performance of the curriculum will come from the experience of students. The most effective strategies are those moving beyond listening to students as clients and recognising the importance of students and professional institutions as partners and co-collaborators throughout the design cycle. Teaching staff will be able to focus more keenly on the benefits for students to use visualisations to prompt discussion and generate feedback.
Nile Source Polytechnic of Applied Arts (NSPA) will create reflective workshop resources underpinned by pedagogical principles to enable stakeholders to collaborate more effectively on curriculum review. Staff development will be of paramount importance. NSPA intends to attract partnership with other quality and experienced higher learning institutions where academic staff may go to increase their knowledge and skills.
APPENDIX: LEVEL DESCRIPTORS (FROM THE NATIONAL QUALIFICATIONS FRAMEWORK AFTER EACH LEVEL) HE Level 1 (Certificate of Higher Education)
COURSE STRUCTURE AND MODE OF DELIVERY
The programme comprises 4 years. Each year comprises at least 10 modules to be evenly spread across two semesters on a full-time basis. The total of credits for every year is 120 credits.